Winery Marketing That Grows Wine Club Membership, Event Attendance & Local Awareness

We help wineries strengthen their brand presence, grow their wine clubs, and turn visitors into loyal repeat customers.

Book a Strategy Call

Who We Serve

We specialize in marketing for:

  • Wineries with tasting rooms

  • Estate vineyards

  • Boutique wineries

  • Wine bars + cideries

  • Hybrid farm/winery destinations

  • Wineries with wedding/event venues

We understand tourism trends, seasonality, wine club psychology, and hospitality marketing — and we build winery marketing strategies that reflect that.

You Might Need Winery Marketing If…

  • You struggle with slow weekday traffic

  • You have low wine club sign-ups

  • You have difficulty filling events & tastings

  • You have inconsistent social media and online presence.

  • Poor email engagement

  • A website that doesn’t convert visitors

  • Limited staff time to do marketing legwork.

We remove the guesswork and run a full system for growth.

Our Winery Marketing Process

  • We assess your brand, wine club, events, website, and digital health. We get a sense of your goals and challenges so we can best plan for your success.

  • Depending on your specific winery' marketing goals, we build a custom plan that typically includes social media, newsletters, event promotion, wine club strategy, and seasonal campaigns.

  • We manage social, email, engagement, website updates, and promotions.

  • Campaigns designed to boost membership and retention.

  • Holiday events, tastings, dinners, festivals, pop-ups.

  • Every quarter, we look back on the data - what performed well, what brought people in the door, so we can tweak strategy for greater ROI.

Start Marketing Your Winery

Ready to grow your winery’s brand + wine club?

Book your strategy call today.

FAQs

  • We use a mix of storytelling, targeted campaigns, visitor follow-up, and seasonal promotions.

  • Yes — we handle event promotion for tastings, dinners, festivals, workshops, and more.

  • Yes — we assist in creating sales materials, messaging, and retailer partnerships.

  • Yes — boutique and family-owned wineries are our specialty.

“The McCusker team has been an incredibly valuable asset to my marketing this year. They focus on so many areas that I never have time to attend to and are so professional in every aspect. We have increased our presence in all facets of social media, Instagram, Facebook, etc. and it's thanks to their brilliant staff! Every promo that they created made us shine!”

— Jeff D, Owner of Angel’s Garden Center