our services
SMS Text Marketing for
Garden Centers
If you’re not on their phone, you’re not going to reach them.
According to a 2023 survey by Reviews.org, Americans check their phones an average of 144 times a day. The data is clear: in order to reach your customers, you need to meet them where they are, and they’re clearly on their phones!
According to Attentive’s 2023 Consumer Trends Report, 91% of consumers said they WOULD opt-in to receive text messages from the brands they love, and surprisingly, consumers would rather text your garden center their customer service questions rather than call or email.
It’s time for garden centers to start connecting with customers through this highly personalized touchpoint.
What matters for SMS Text Message marketing in 2025 for Garden Centers?
In 2025, Garden Centers should focus on three things for their videos:
SMS marketing is a great way to get feedback from customers.
Customers are ready to provide their thoughts to their local garden center via text message. They’re picking up the smartphone to ask about specific plants, what’s new in the garden center, and to share their thoughts.
Leverage SMS Text marketing for announcements and sales
A business owner who uses Mailchimp for SMS messaging reported a 50% open rate with a 91% conversion rate for a campaign sent via SMS. This tells us that SMS can really boost sales!
Keep it short, and identify your brand early.
On first glance, your customer should know exactly who is texting them and why. Keep it snappy, colorful, and bright!
Why Should Garden Centers Use SMS Text Marketing?
SMS Text marketing is hard to ignore. 95% of text messages are seen within 3 minutes of receipt. Something about receiving a text on your phone feels more personal and immediate than receiving an email. It’s a great way for customers to feel closer to your garden center!
Text message marketing has the potential to boost revenue dollars and foot traffic by ensuring your customers know about the latest deals, promos, or plant drops. They’ll be more likely to engage with your brand and respond because customers are 134% more likely to respond to a text message vs. an email. This makes SMS text marketing a fantastic compliment to your email marketing campaigns.
McCusker’s Marketing for Garden Centers
Keeping a modern, updated digital presence can be a challenge for independent, family-owned garden centers, which is why we are here to help.
For years, we have provided Garden Centers with high-quality marketing that tells their story and connects with their customers.
Contact McCusker’s Marketing about your Garden Center’s digital marketing needs today!
Frequently Asked Questions About SMS Text Marketing
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Chances are, your email marketing platform already offers SMS marketing. We simply add SMS texting to our capabilities in your email marketing service provider, and we build out an SMS texting strategy within our content calendar. Typically, this closely follows our activity with email, but not always.
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SMS text marketing is definitely worth it for garden centers. Cellphone users respond to calls to action in text messages more than any other marketing channel. Studies show that SMS messages have an average response rate of 45 percent compared with an average email response rate of 6 percent. Imagine the possibilities when it comes to boosting sales through this channel!
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This depends on your goals. We should send enough texts to stay top-of-mind but not enough to be annoying. Once a week is probably a good place to start, and then we can build from there when we have promotions, news, or announcements to share.
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You can get cellphone numbers from your customers in much of the same way you would go about getting emails. When you ask for an email, also ask for a phone number. Invite people to sign up for SMS text marketing at checkout, invite people to sign up on social media, and send them to a landing page where they can easily sign up.