Garden Center Marketing That Grows Foot Traffic, Revenue & Customer Loyalty

We help independent garden centers, greenhouses, and nurseries increase seasonal sales, build repeat customers, and become the go-to destination in their community.

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Who We Serve

McCusker’s Marketing is a garden center marketing agency dedicated exclusively to the horticulture retail industry.

We work with:

  • Independent garden centers & greenhouses

  • Family-owned nurseries

  • Seasonal greenhouses

  • Farm markets with garden departments

  • Multi-location garden centers

  • Garden centers with cafés, gift shops, or agritourism add-ons

We understand seasonality, staffing constraints, inventory rhythms, consumer trends, and regional planting cycles—and we use that expertise to help you grow year after year.

You Might Need Garden Center Marketing If…

We see it all the time. Garden centers struggle with:

  • Not enough spring traffic to carry the summer

  • Low brand visibility in local communities

  • Unpredictable seasonal revenue

  • Outdated websites that don’t convert

  • Weak or nonexistent loyalty programs

  • Disorganized or inconsistent social media

  • Not enough new homeowners discovering the business

  • Limited time and staff to consistently market

You shouldn’t have to guess your way through marketing. We give you a proven system built specifically for the horticulture industry.

Our Garden Center Marketing Process

  • We identify your customer avatars, brand story, seasonal goals, and profit centers.

  • Depending on your specific garden center’s marketing goals, we build a custom plan that typically includes social media, newsletters, seasonal campaigns, loyalty strategy, and website optimization.

  • We handle content, posting, promotions, event marketing, customer engagement, and ongoing optimization.

  • On a monthly basis, we send out our own professional photographer or videographer to highlight the beauty of your plants and space.

  • Seasonal performance summaries showing what’s working and where to improve, so you’re always getting the best ROI.

Start Marketing Your Garden Center

Case Studies

Ready to grow your Garden Center?

Book your strategy call today.

FAQs

  • A consistent mix of seasonal content, event promotion, email marketing, website updates, and high-quality photography. We do all of this for you.

  • Yes — this is our specialty. Spring is your make-or-break season, and our campaigns are designed to maximize it.

  • Absolutely. We build loyalty systems modeled after the nation’s most successful programs, and we can also mail out custom seasonal cards.

  • Yes — most of our clients are independently owned and want a marketing partner who understands the industry.

“The McCusker team has been an incredibly valuable asset to my marketing this year. They focus on so many areas that I never have time to attend to and are so professional in every aspect. We have increased our presence in all facets of social media, Instagram, Facebook, etc. and it's thanks to their brilliant staff! Every promo that they created made us shine!”

— Jeff D, Owner of Angel’s Garden Center