ABOUT McCUSKER'S MARKETING

We study the market. Then we help horticulture businesses act on what we find.

MM is a horticulture market intelligence + growth department for established garden centers, greenhouses, growers and nurseries. Our team works across strategy, brand, search, email, websites, content, social, campaigns and original photo/video - under one commercial plan.

Independent horticulture businesses deserve more than generic marketing.

A decades-old greenhouse or nursery is not just a store. It is family history, hard-won operating knowledge, local employment, community identity and often a hoped-for future for another generation. Modernizing that business requires more than chasing platforms. It requires understanding what customers are doing now, what the operation can support, and what must stay recognizable while the business grows.

Market research was part of the family language before horticulture was.

Rebecca McCusker grew up around conversations about sales, consumer behavior and advertising, then built her own career in strategic communication, writing and messaging. Her introduction to garden center marketing came through family experience in horticulture advertising - and became the bridge between old-school local reputation and the modern customer systems independent businesses now need.

Today, Rebecca leads MM's market interpretation, strategic point of view and qualified sales conversations. She is supported by specialists in brand and design, operations, social and distribution, SEO and written content, and photo/video production.

One business sees its market. MM sees the patterns between markets.

Working across established horticulture businesses gives MM a vantage point an owner, local vendor or single in-house marketer rarely has: patterns in customer awareness, events, seasonality, search, creative, regional behavior, technology and the commercial consequences of market change.