our services
Video Production for
Garden Centers
Something to show your customers when they go to your website & social media profiles…
Your social media presence is one of the strongest indicators of your garden center’s culture and personality. It’s a fantastic place to showcase your expertise, educate people about gardening and plant care, provide tips, reminders, and promotions.
But the most successful garden centers don’t leave their social media up to chance. Social media is far too important and time consuming to post sporadically, without a plan.
Smart garden centers ensure their social media follows a complete marketing strategy — and that every post is designed to nurture a boost in sales.
What matters for video marketing in 2023 for Garden Centers?
In 2023, Garden Centers should focus on three things for their videos:
Done is better than perfect.
You're out here helping people by providing valuable information via video. Don't keep them waiting because you think you need the most expensive gear to get the job done. Grab your smart phone, hit the greenhouse, and hit that red record button! The more video you produce, the better you'll get, but the important part is getting started.
Post on YouTube and Social Media
Format your videos so you can post them on YouTube (the world’s second-largest search engine, after Google), and take that longer video, split it into 4 smaller ones, and syndicate those out to your Instagram, Facebook, TikTok, and more.
Have FUN!
If you have fun in front of the camera, you’ll take your customers on a fun journey they won’t soon forget. Get them laughing along with you, and you’ve won fans forever.
Why Should Garden Centers Use Video in their Marketing?
Did you know that video accounts for 65% of all internet traffic? There’s a good reason for this: more and more people prefer video. 86% of people say they want to see MORE video from the brands they love (which might be why 76% of businesses say that using video has helped them increase sales.
Video helps your local community feel like they KNOW you. It helps your personality shine through., and drives social media engagement. It even helps your website show up higher and better for potential customers.
McCusker’s Marketing for Garden Centers
Keeping a modern, updated digital presence can be a challenge for independent, family-owned garden centers, which is why we are here to help.
For years, we have provided Garden Centers with high-quality marketing that tells their story and connects with their customers.
Contact McCusker’s Marketing about your Garden Center’s digital marketing needs today!
Frequently Asked Questions About Video
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There are so many different types of videos garden centers can produce without featuring someone who doesn’t want to get in front of the camera.
Click here to read up on 5 video ideas to boost revenue for your garden center on the Garden Party Blog!
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Yes, video is typically expensive. Here at McCusker’s, we pride ourselves on offering a high quality value without charging an arm and a leg. We don’t think video needs to cost $20k in order to be effective.
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This depends on your goals. If you’re looking to boost traffic to your website and increase sales, we suggest a rhythm of at least 1 longer video and 4 shorter videos per month.
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