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The Importance of Search Engine Optimization (SEO) for Garden Centers

What is search engine optimization for garden centers? 

Search Engine Optimization, otherwise known as “SEO” is the process of improving your garden center’s visibility on search engines such as Google Search, YouTube, and other search engines.

SEO focuses on streaming organic traffic to your website, that is, unpaid, ad-free traffic. We prioritize providing high-quality content to the customer by understanding what they’re typing into Google and other search engines. Once we understand what they’re typing into search engines, we can provide them with what they’re looking for, whether it’s information about your products, or whether they need help with gardening in their area.

The better your garden center’s visibility is on search results, the more likely it is that potential customers will find you and click over to your website.

What matters for search engine optimization in 2023 for Garden Centers?

The landscape of search is quickly changing in 2023 and beyond. What worked last year won’t necessarily work as well this year. Which is why as an SEO marketing agency for garden centers, we make sure we stay up-to-date on the latest developments for what matters for search.

Since the advent of ChatGPT and other AI tools, Google is recognizing that more people are turning to AI tools instead of Google for quick answers. To combat this, Google is now prioritizing content that is“visual, snackable, personal, and human,” with a focus on serving young people globally according to the Wallstreet Journal.

We understand this to mean: more quality video, more user-generated content, and a heightened focus on pairing visuals with copy. More social media and video posts will serve the independent garden center well when it comes to appearing higher on Google Search.

The Importance of Local SEO for Garden Centers 

Chances are, your retail garden center operates on local customers. You’re success banks on the locals being able to find you and show up to your garden center, and these people are probably not driving more than 30 miles to get there.

That’s why we focus mainly on local search engine optimization for garden centers — so you can improve online visibility for the people who matter most: potential customers in your own community.

In order to achieve this, we prioritize:

  • Local directories 

  • Keywords that speak to your region and town

  • Your Google My Business profile 

  • Reviews 

  • Backlinks from other local websites and content

McCusker’s Marketing for Garden Centers

Search engine optimization (SEO) can be a challenge for independent, family-owned garden centers, which is why we are here to help.

For years, we have provided Garden Centers with high-quality marketing that tells their story and connects with their customers.

Contact McCusker’s Marketing about your Garden Center’s SEO needs today!

Frequently Asked Questions about SEO

  • Your rankings will not suffer by switching to our agency. You keep your domain authority by keeping your domain the same, and Google knows you’re the same business, even after getting a new website or switching around your strategy.

    We take great care to take every step necessary to ensure your search engine optimization is always trending in the right direction, with the right keyword strategy.

  • Content is king. You need to be producing blog articles, social media posts, etc every single month. Publish at least 4-5 entries a month to increase valuable traffic to the site and the number of keywords your store is displayed on. Marketing agencies who promise you Search Engine Optimization but aren’t publishing regular content for you are taking your money.

  • We use services like Google Analytics and SEMRush to see your Search Engine Optimization progress over time and to tweak the strategy when necessary. Once you work with us, we will meet each quarter to go over our results.

  • It can take up to 6 months to a year to start seeing results from search engine optimization efforts. That’s why we ask companies to sign on with us for at least a 6 month period – so you can actually see the results we work so hard to create!

  • The SEO process should be conducted throughout the whole year, because proper SEO activities can increase visibility month after month. SEO is also a slow-moving game – the optimizations you make in November will eventually pay off by spring.

  • A company blog allows you to boost the authority of your domain (another word for URL) and increase your website’s visibility by offering educational and valuable content that responds to what people type into google.

    For example, if someone wants to know how to plant autumn bulbs for spring blooms in your area, your blog can help them, thus beginning a beautiful relationship and gaining a new customer.

  • We suggest that garden centers focus on local Google Search and YouTube.