head-lee Nursery
Reaching New Neighbors and Younger Demographics by Increasing Brand Awareness
400%
Increased reach to new potential customers in the upstate South Carolina region on Facebook during the first winter of working together
Attracting Hundreds of New Customers Annually by Showcasing the Quality of Head-Lee’s plants.
After serving Upstate South Carolina with fresh plants for over 40 years, Head-Lee Nursery noticed that they still had people coming in the door who had never heard of them, even though they were located on a visible highway. They identified that they needed a cohesive marketing system that boosted their regional awareness, and resonated with the upcoming generations while continuing to serve their core customers, who were over age 50 and the highest spenders.
We set Head-Lee Nursery up with a thorough and comprehensive monthly marketing plan to encourage foot traffic and boost revenue, and we were successful in our goal. Through increased search engine and AI optimization, a revamped social media presence, a regular newsletter, a fresh website, and a New Neighbor Welcome Packet Program, we were able to boost their seasonal revenue and achieve steadier engagement from regular customers.
KEY DATA
354% increase in facebook followers after launch of our marketing services
80% increase in messaging conversations with customers
33% increase in facebook profile visits within first season of working together
50% email newsletter open rate (17% is industry average)
SKILLS USED
Marketing strategy
SEO
Web Design
Blogging
E-Newsletters
Social Media
Photography/Videography
It’s Easy to Get Started.
Get Your Free Custom Proposal.
Get the ball rolling by reaching out to us. We will schedule a meeting with you to identify your needs, and then craft a custom marketing proposal for your garden center.