Heidelberg Distributing
Establishing Visibility in the Community and Driving Sales
6x
The industry average for online engagement — Increased Facebook engagement by nearly 795%, grew the Facebook audience by 88%, and built Instagram from zero to 1,800 followers
When Heidelberg Distributing Company partnered with us, their social media presence lacked a clear strategy, cohesive brand identity, and defined audience.
Engagement across platforms was minimal, and the content did little to establish a recognizable voice or meaningful connection with customers.
Over the course of our 5+ year partnership, we transformed Heidelberg’s social media into an intentional, recognizable, and engaging brand experience.
We developed a distinct social voice and visual identity, built an active Instagram presence from the ground up, and significantly increased Facebook reach and engagement.
Through consistent branding and audience-focused content, we helped strengthen customer trust and create more meaningful interactions across platforms.
KEY DATA
Grew Facebook followers from 3,456 to 6,500, adding more than 3,000 new followers and increasing audience size by 88%.
Increased Facebook engagement rate from 0.38% to 3.4%, representing a nearly 795% increase in engagement.
Built an Instagram presence from zero to 1,800 followers, creating an entirely new social media audience from scratch.
Achieved a 17% Instagram engagement rate, more than 6x higher than the industry average for Dining, Hospitality, Tourism, Consumer Goods, and Retail.
SKILLS USED
Strategy Creation
Social Copywriting
Paid Ads & Boosting
Short-form Video Creation
Social Listening & Community Management
Product Photography
Short-form Video Creation
Graphic Creation
It’s Easy to Get Started.
Get Your Free Custom Proposal.
Get the ball rolling by reaching out to us. We will schedule a meeting with you to identify your needs, and then craft a custom marketing proposal for your garden center.