our Purpose
Helping Plant-Centered Destinations Grow
At McCusker’s Marketing, we believe that the independent garden center and the local farm, and gathering places like the winery are vital community anchors. Our mission is to help these horticultural and agricultural businesses grow, thrive, and become places people return to and gather year after year.
We know your world because we live in it. From our family roots in horticulture marketing to our years of experience helping independent businesses thrive in their communities, we know what works and what doesn’t work in marketing for independent garden centers, agritourism farms, and wineries.
Just like growing plants runs in your family, marketing runs in ours.
Growing up, I thought my dad built sailboats for a living. After all, he was always talking about "sails."
Imagine my surprise when I found out he was actually talking about "sales"—and that he was in marketing for Sherwin Williams Paints.
I grew up learning about market research, consumer trends, and advertising. I graduated with a degree in Strategic Communication and Creative Writing from The Ohio State University and went to work on copy management and messaging for Abbott Nutrition and Nationwide Insurance.
Meanwhile, from the 1980s through the early 2000s, my mother-in-law was running television ads for garden centers in the greater Dayton, Ohio region.
When I met her in my early twenties, I was working as a freelance writer, and it was because of her that I was introduced to the world of independent garden centers. She saw me as the bridge between the "old" ways of advertising and the "new" ways that were emerging.
Today, McCusker’s Marketing exists to help make America a more beautiful place by strengthening the independent garden center, the family agritainment farm, and gathering places like wineries. Our mission is to help local plant-centered businesses grow and thrive for generations to come.
So, if you know you need more customers for your garden center, nursery, winery, or agritourism farm but aren't sure where to start, you’ve come to the right place. We’re here to handle all your marketing in a way that honors the business you and your family have built for generations.
From our family to yours,
Rebecca McCusker, Owner of McCusker’s Marketing for Garden Centers and Agritourism
Meet the Team
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Rebecca McCusker
Owner & Chief Strategist
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Sydney Rose
Creative Director & Designer
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Abby Hofrichter
social media director
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Katie Brown
Social media manager and photography lead
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Elizabeth Preston
Director of written content and SEO
Our Values
Integrity
Take care of others first, and always do the right thing, even when no one’s looking. We are each responsible for our words, actions, and results.
Excellence
It’s not fun unless it’s excellent. We refuse to let sub-par work see the world. If it’s not high-quality and something your garden center would be proud to publish, it’s not ready.
LEADERSHIP
Every single team member at McCusker’s Marketing for Garden Centers is a leader in their own right and is trusted to make decisions, pursue the goal as they see fit, and do their best work.
Giving Back
We are currently looking to sponsor and partner with organizations to help improve and create pollinator habitat in Ohio and beyond. If you or your organization needs support, please contact us.
As part of our marketing work, we inspire and educate communities to be stewards of the environment and local wildlife.
It’s Easy to Get Started.
Get Your Free Custom Proposal.
Get the ball rolling by reaching out to us. We will schedule a meeting with you to identify your needs, and then craft a custom marketing proposal for your garden center.