HEITMEYER BUILDING & DESIGN

Establishing Visibility in the Community and Driving Sales

13,000

The amount of local leads who engage with Heitmeyer’s Ads each month

Heitmeyer Building & Design Needed a fresh overhaul of their entire web presence, and needed to drive sales in a challenging economic environment.

Heitmeyer Building and Design came to McCusker’s Marketing with a need to clean up their online presence to look more modern and reflect the high-quality nature of their work. They also needed:

  • To appear higher on organic Google search

  • To connect and resonate with their target audience through social media

  • To drive fresh, qualified leads to their website each month

  • To see a marked increase in new web-based leads and sales to their business on a monthly basis.

To achieve these goals, we employed market research, a weekly search-engine-optimized blog designed to help potential customers and show off their work, and rolled out weekly video and high-quality images to social media platforms.

KEY DATA

  • Engaged 40,000 new potential customers on social media, with a 54,000% increase in engagement within 6 months.

  • An average of 6 customer calls per month, with customers ready to spend at least $60k on projects.

  • 1.5k people per month visit HeitmeyerBuild.com through our organic search engine optimization efforts.

SKILLS USED

  • Marketing strategy

  • Market research

  • Videography

  • Content writing

  • Social media

  • SEO

McCusker’s Marketing has been amazing in their creativity, effort and ultimate results in the marketing and brand awareness for my company. Her team is creative, intuitive, and completely understanding in the promotion of my company. The knowledge they have absorbed in order to understand our product, and in turn create & implement a successful marketing/branding campaign has proven to be timely and very effective. I have seen engagement from qualified prospects rise dramatically in a short period of time. I could not be more pleased and excited for the current results the Rebecca and her team have created and look forward to even stronger success moving forward.
— JASON HEITMEYER, PRESIDENT OF HEITMEYER BUILDING & DESIGN

It’s Easy to Get Started.

Get Your Free Custom Proposal.

Get the ball rolling by reaching out to us. We will schedule a meeting with you to identify your needs, and then craft a custom marketing proposal for your garden center.