How to build a beautiful Google My Business profile that stimulates sales
In this day-in-age, if people don’t hear about your garden center through word of mouth, than chances are, they’re going to hear about it through Google search. Which means the first thing they’re going to see about your garden center is on your Google My Business Profile.
Building a beautiful Google My Business (GMB) profile can significantly impact your sales by attracting potential customers and showcasing your business in a positive light.
That’s why it’s extremely important to put your best foot forward and make a positive first impression by making sure your Google My Business Profile (which, by the way, is how you show up on Google Maps), is designed to stimulate sales.
Here are some steps to create an appealing GMB profile that stimulates sales:
Claim and verify your Google My Business listing.
Start by claiming your business on Google My Business if you haven't done so already. Verify your ownership to gain access to all the features and customization options.
When you verify your business, you’re telling Google that you’re the owner and that you are authorized to make public edits about your business.
Click here to learn exactly how to verify your garden center on Google. Google will ask you to verify through phone, email, or mail.
2. Complete your business information
Provide accurate and comprehensive information about your business. Include your business name, address, phone number, website URL, business category, and hours of operation.
Ensure that the information is consistent across all platforms. It’s considered highly important for local SEO that your business information is the same across your website, social media channels, etc.
3.Write a compelling business description
Craft a concise and engaging business description that highlights your unique selling points and key offerings.
Be sure to use compelling keywords that will help you show up for the right customers: the town and region you’re in, what you sell, whether you’re a nursery or a garden center, etc.
4. Add high-quality images and videos
Your garden center is a highly visual place – with beautiful plants and flowers and sprawling greenhouses. Remember that you’re not just selling mums and celosia, you’re selling an EXPERIENCE – and people want to know exactly what they can expect when they visit.
Visual content is also essential for making your profile visually appealing. Upload high-resolution images that showcase your products, services, location, and happy customers. Consider adding videos that give an inside look into your business or feature customer testimonials.
5. Encourage positive reviews
Social proof is such a powerful sales driver that this is probably the most important part of this blog. A happy, healthy garden center has hundreds of happy customer reviews on their Google My Business Profile.
Respond promptly and professionally to all reviews, whether positive or negative. Address any concerns or issues raised by customers to demonstrate your commitment to customer satisfaction.
6. Highlight special offers and promotions
Take advantage of GMB's features to showcase any ongoing promotions, special offers, or upcoming events. Use the "Posts" section to share updates, discounts, limited-time offers, and announcements that can entice potential customers to choose your business.
7. Use relevant keywords
Help future customers find you on Google! Incorporate relevant keywords throughout your profile to optimize it for search engine visibility. Include keywords in your business description, posts, and image captions, ensuring they align with what potential customers might search for when looking for a garden center like yours.
8. Leverage Google My Business features
Explore the various features and tools provided by GMB to enhance your profile.
Utilize features like Q&A, messaging, appointment booking, featuring a menu of services, and showcasing the most popular plants in a product catalog to provide additional information and facilitate direct interactions with customers.
9. Monitor and respond to customer comments.
Someone who represents your garden center should be regularly monitoring your GMB profile for customer inquiries, messages, and questions.
Respond promptly and professionally to engage with potential customers. Timely and helpful responses can create a positive impression.
10. Analyze performance and make improvements
Google does a fantastic job providing businesses with analytics and data to help them make sense of their audience. Use these insights to track your performance. You can monitor metrics such as views, clicks, and engagement to understand what strategies are working and make data-driven improvements to optimize your profile further.
By implementing these steps, you can create an attractive and compelling Google My Business profile that stimulates sales and helps you reach a broader audience. Remember to regularly update and maintain your profile to reflect any changes in your business.
Does Your Garden Center Need Digital Marketing Support? Call McCusker’s Marketing for Garden Centers!
Feeling like your garden center needs to join the 21st century and develop a high-quality digital presence? Here at McCusker’s Marketing for Garden Centers, we exist to help you connect with your potential customers, elegantly tell your story, and represent the garden center you’ve worked so hard to build.
To get your free custom proposal, email rebecca@mccuskersmarketing.com or call 440-822-9260. We can’t wait to meet you!
